Is Donald Trump Able to Make America Great Again
AS A CAMPAIGN slogan, it wasn't new.
But past taking 'Make America Great Over again' – previously used in campaigns like Ronald Reagan's – and making information technology his own, Donald Trump helped to reflect his supporters' desires and motion towards an unexpected victory.
Today, the new President-elect of the United States pledged to be a "President of all Americans", telling people that:
Ours was not a campaign, but rather an incredible move of people who want a amend time to come for themselves and their family.
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Key to that movement was tapping into the fears of voters who felt that the America they lived in, the America they loved, had gone downhill. The slogan speaks to people who desired not just for a new America, but one which takes its cues from the America of old – America updated. America 5 2.0.
A render to the past celebrity days, to employment, to stability, to working together to realise the American dream.
Those who felt that the America of 2022 held nothing for them could look to Trump as someone who promised a return to the ideals they held honey.
Only with Trump's varied and controversial views on women and minorities, there were millions others for whom 'Make America Great Again' made them fear a return to pre-civil rights era USA.
Bill Clinton used the phrase himself at a campaign event in 1991, and again in a campaign ad for Hillary in 2008 – but when it came to Trump, he said that the use of the phrase was racist.
Given the amount of social change that has gone on in the Usa in the past century, the slogan Make America Keen Again could, in some people'southward eyes, render the country to an era where multiculturalism and social progression were disfavoured.
Equally Tavis Smiley of PBS wrote, the slogan raises many questions – not to the lowest degree of which: How is Trump defining greatness?
And to what specific period of American greatness are you wanting us to return?
Smiley gave the case of a student who asked him during a talk:
Mr Smiley, practise you believe that given the crisis state of our democracy, we blackness folk could ever detect ourselves enslaved once again?
Make America Great Again connects with the patriotic, American dream-focused attitude of those who herald their corking country. Only it also sparks fears of a return to an America where 'great' equaled power for some, but not for all – and a tearing fight needed for progression.
A clear objective
So what makes a slogan like Make America Neat Again so effective?
Eoghan McDermott is director of the Communications Clinic, which specialises in communications training. He has advised politicians, campaigners and the media on their approaches to campaigns, and told TheJournal.ie:
What you're looking for in any slogan, whether it'southward for a company or a business, is to be able to in a clear and curtailed way sum up what you're all about. So Trump conspicuously had an objective of a message that he would make America great once again.
"However," connected McDermott, "a slogan is useless if it is isn't targeted at a specific audition". It besides needs to resonate with people in terms of the bulletin information technology sends out.
In one way, Make America Great Once more – or #MAGA on Twitter – ways whatsoever the supporters desire it to mean. If they share the aforementioned political beliefs as Trump, then information technology'southward clear to them what a 'great' America is – or was.
What Trump did with Make America Swell Again, said McDermott, was appeal to "disenfranchised people who no longer believed America was the great country they had grown up in and lived in and loved, and and then information technology continued with them".
I call up if you compare it to the Fine Gael slogan 'Keep the recovery going', it was a pithy brusk slogan only that didn't resonate with a core audience and didn't connect with them in a way that was meaningful.
McDermott noted that Trump's slogan appealed to people who "felt they were becoming marginalised under Obama' presidency" and those who distrusted Hillary Clinton,
"I retrieve at that place was a huge distrust of Hillary Clinton and if the things that happened to Trump were to happen to any other ballot candidate or any other person, they would have dropped out," said McDermott. "If Mitt Romney was caught saying the things that Trump said or Hand Romney was doing the things Trump did, I recollect Romney would have had to drop out."
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As an orator, Trump has been less than impressive, but it hasn't e'er been so much almost what he is saying – though what he was proverb was at times unprecedented froman election candidate – but also how he has been proverb information technology.
"He is somebody who is supremely confident in what he is saying," said McDermott.
I think he has the capacity to dominate the media by maxim things that media find interesting. And I think he has a capacity to say things in layman'south terms that that audience he is targeting can understand. He speaks to people'south emotions and plays on that rather than anything else.
Trump knows, said McDermott "that in that location are big swathes of the population that are internally focused and wondering 'what is in this for me?' and they have the sense over the concluding iv, or perhaps 8, years that in that location has been very fiddling in information technology for them" and so is able to capitalise on this.
Clinton's campaign
As for Hillary Clinton, McDermott said his criticism of her campaign would exist her "inability to create a really clear vision of what America would look similar nether her presidency".
The slogans about continued with Clinton were Stronger Together and I'chiliad With Her, the latter beingness most effective in terms of connecting with her supporters – but not and so much with bringing new people into the fold.
This again speaks to the power in Trump'southward slogan. Clinton spent a lot of time reacting to issues, pointed out McDermott. "Which again yous could say is partly due to Trump's capacity to dictate the agenda, which led her to fighting on his territory."
Whether it is in an election or a referendum, what you lot are ever trying to do is get opposition on your territory.
Not only did Clinton not always become Trump onto her territory, but the scandals around her electronic mail server helped to confirm the suspicions that were in some people's minds.
As for whether Trump tin can indeed make America great – and what 'great' means in the eyes of the people who call it dwelling – we will see what happens when he settles into his new part in 2017.
The reaction to his ballot today showed that though swathes of people believe that the America he envisions will hold jobs, hope, and unity, there are others who run across it every bit a fractured country with deep divisions.
Read: Donald Trump has been elected President of the U.s.>
Source: https://www.thejournal.ie/trump-slogan-make-america-great-again-3071552-Nov2016/
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